Every marketer talks about how to surprise and delight their customers at some point in their career. I know – with more than 15 years spent working at ad agencies, it came up frequently. WestJet pulled off a public relations stunt this week that was pleasantly unexpected and also delivered a big dose of holiday magic.
Check it out for yourself below. And then think about how your company can create meaningful, memorable touch points with your audience.
ps. Note that there’s no Happy Holidays greetings, this one is all about Christmas!