Every organization, big or small, wants to have a relationship with their customers. Yes, even the unsuspecting neighborhood dry cleaner you may visit two times a month wants to earn your loyalty and knows the way to get there is through your heart.
As the wise Zig Ziglar has said: People don’t buy things for logical reasons, they buy for emotional reasons.
Think about your own favorite brands. How did they make that list? Here’s my own reflection on the brands my family loves. There’s always an emotional connection. Brands we love make us feel the way we want to feel. This is the science behind marketing.
How you create those emotional connections is the art of marketing. This infographic from One Deep Design via Visually demonstrates 6 Ways To Make People Fall In Love With Your Brand.