What’s holding you back from telling a short, succinct yet totally compelling story that demonstrates exactly how your company makes the lives of your ideal customer better? Even when you’re clear on how you deliver value, you have to convince someone else that your product or service is right for them. And that you won’t just solve their problem, but you’ll have impact to their life in some way.
You’ll make them feel fabulous, luxurious, smart, influential, beautiful. You get the idea.
Do you know how your product or service improves their life, makes them happier, healthier, more productive, successful or improves their finances? Can you tell them in such a way that they have no choice but to believe you and say “yes”?
Most people struggle here. Even the best. You’ve got all the right pieces but need help to put the puzzle together. Here’s how to start defining your unique value:
Get clear on your “why” — why did you start this business? What problem did you want to solve? Ask yourself why six times to get really deep.
What do you hear from customers? Why do they choose you? What do you offer that no one else does?
What intangible need do you bring your customers? How do you fulfill some emotional need?
Now it’s time to pull all this together and craft your story. Everyone should be able to quickly communicate value. What’s your elevator pitch?