Ikea Gets Clever With Their Advertising. And I Love It.

By September 25, 2014Branding

While I rarely recommend that a client consider developing a spoof on someone else’s idea, Ikea did a really nice job at not only mimicking Apple, but in a clever way that is very much aligned with their brand. Ikea, known for their simplistic approach to design, comfort and living, blends that nicely into their newest ad announcing the new Ikea Catalog. Or, their bookbook.

Here’s the ad…enjoy!