Category

Engagement

Measuring Campaign Effectiveness

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  Whether your campaign is delivering a brand message to generate awareness, a promotional message to create a sense of urgency, or a plea to step up and help, advertising is about grabbing attention and telling your story in a way that leads to action. All campaigns (should) have goals,…

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Gaining New Fans Is the Wrong Objective

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  Mashable shared a recent study of ad agency executives and marketers of big brands that indicates an overwhelming number of them consider social media to be “integral to their strategies this year”. Many are also putting increased funds and resources behind social initiatives, which they should if they expect to see…

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