In case you missed this great example of opportunistic brand marketing, here’s the social media smack down that went down today on Twitter:
While Kit Kat thought they had the last word, they left themselves open for the comeback.
The fans got into it too. These are just two examples of the many that jumped in.
Step one to having fun with your brand like this is defining your brand persona and voice. This Twitter fun is totally inline with who the Kit Kat brand is. Have you defined your brand voice yet?