All Posts By

Gina Rau

3 Retailers Driving Social Commerce ROI

By | Engagement | No Comments

Looking forward to the growth projections for ecommerce, there’s no doubt that online sales will continue to grow as more consumers jump on their laptops, mobile phones and tablets to make purchases. In fact Forrester Research expects online sales growth to rise 45% to $327 billion and account for 9% of overall…

Read More

Measuring Campaign Effectiveness

By | Engagement | No Comments

  Whether your campaign is delivering a brand message to generate awareness, a promotional message to create a sense of urgency, or a plea to step up and help, advertising is about grabbing attention and telling your story in a way that leads to action. All campaigns (should) have goals,…

Read More

Gaining New Fans Is the Wrong Objective

By | Engagement | No Comments

  Mashable shared a recent study of ad agency executives and marketers of big brands that indicates an overwhelming number of them consider social media to be “integral to their strategies this year”. Many are also putting increased funds and resources behind social initiatives, which they should if they expect to see…

Read More