Book Club: Getting Naked

By | Books I Recommend | No Comments

Let me start by saying that Getting Naked by Patrick Lencioni should be required reading for everyone who has clients or customers, works with clients or customers, manages accounts, makes presentations or talks to clients or customers. Yes, pretty much everyone in business.   Reading Getting Naked will change the…

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Instacart fan

Defining What Brand Means

By | Branding | No Comments

Most people can quickly think of a handful of brands they like when asked. These might be brands that make products they use or wear everyday (Nike, Apple Starbucks), or aspirational brands that they hope to own someday (maybe a Tesla). And if shown a series of brand logos like…

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