Companies, entrepreneurs and organizations ready to make mighty big impact in their business (and life) work with me to define their authentic brand, get their positioning right and launch it into the world. And have fun along the way.

Brand Definition

Get clear on your brand purpose, personality and voice to more authentically connect with your ideal audience throughout all your marketing efforts.

Persona Development

A robust approach to defining your ideal audience, their emotional needs and the problems you solve. This work leads to clarity in your communication efforts and meaningful engagement.

Brand Activation

Activate your newly defined brand to bring it to life! This often includes brand identity work, website and social media presence, content and messaging strategy, training employees and launch plans.

Audits & Strategic Plans

Deep dives into your social, content and other marketing efforts from an outside perspective offers valuable insights. Activate findings with a strategic plan for mighty big impact.

Story Telling

Every brand has a story waiting to be told. We’ll help you craft it and share it with your audience in meaningful ways.

Campaign Strategy

Launching a new product, brand or campaign requires connecting clever, creative ideas to proven strategies and tactics to generate strong awareness and deliver the results you need.

Let’s Connect


"Gina's strategies and recommendations have resulted in marketing efforts that are less time-consuming, more cost effective and, most importantly, produce results beyond my imagination. That's what I call mighty big impact! "

− Susan Clark, heartspark

Some of the great brands and companies I’ve worked with include: 

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People Talking With People

5 Steps To Humanize Your Brand

By | Branding, Engagement | No Comments

Can you think of a handful of emails you’ve received just this week that were impersonal and just didn’t feel like the sending company “got it’? Or have you seen any prompts to sign up for newsletters and updates on websites this week that were shouting “SIGN UP!” without a…

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