Have you ever asked a friend or co-worker for their opinion on something? Maybe it was a big presentation to senior management, or a vacation spot. Or if that dress made your hips look wide? We rely on input and feedback from others we trust because sometimes we need that…
Get clear on your brand purpose, personality and voice to more authentically connect with your ideal audience throughout all your marketing efforts.
A robust approach to defining your ideal audience, their emotional needs and the problems you solve. This work leads to clarity in your communication efforts and meaningful engagement.
Activate your newly defined brand to bring it to life! This often includes brand identity work, website and social media presence, content and messaging strategy, training employees and launch plans.
Audits & Strategic Plans
Deep dives into your social, content and other marketing efforts from an outside perspective offers valuable insights. Activate findings with a strategic plan for mighty big impact.
Every brand has a story waiting to be told. We’ll help you craft it and share it with your audience in meaningful ways.
Launching a new product, brand or campaign requires connecting clever, creative ideas to proven strategies and tactics to generate strong awareness and deliver the results you need.
"Gina's strategies and recommendations have resulted in marketing efforts that are less time-consuming, more cost effective and, most importantly, produce results beyond my imagination. That's what I call mighty big impact! "− Susan Clark, heartspark
Some of the great brands and companies I’ve worked with include:
Can you think of a handful of emails you’ve received just this week that were impersonal and just didn’t feel like the sending company “got it’? Or have you seen any prompts to sign up for newsletters and updates on websites this week that were shouting “SIGN UP!” without a…
While I rarely recommend that a client consider developing a spoof on someone else’s idea, Ikea did a really nice job at not only mimicking Apple, but in a clever way that is very much aligned with their brand. Ikea, known for their simplistic approach to design, comfort and living,…
It will be a long time before anyone forgets Super Bowl ’13 when Oreo had their spotlight moment thanks to momentary darkness in the stadium There have been other brands, before their time and since then, who have leveraged an opportunity to position their brand in just the right way,…