Great brands move people in a certain way. They know exactly how people want to feel (emotional goals) and speak to that in everything they do, from product design and advertising to the final sales pitch. People believe everything these brands claim in their marketing because they deliver on their…
Get clear on your brand purpose, personality and voice to more authentically connect with your ideal audience throughout all your marketing efforts.
A robust approach to defining your ideal audience, their emotional needs and the problems you solve. This work leads to clarity in your communication efforts and meaningful engagement.
Activate your newly defined brand to bring it to life! This often includes brand identity work, website and social media presence, content and messaging strategy, training employees and launch plans.
Audits & Strategic Plans
Deep dives into your social, content and other marketing efforts from an outside perspective offers valuable insights. Activate findings with a strategic plan for mighty big impact.
Every brand has a story waiting to be told. We’ll help you craft it and share it with your audience in meaningful ways.
Launching a new product, brand or campaign requires connecting clever, creative ideas to proven strategies and tactics to generate strong awareness and deliver the results you need.
"Gina's strategies and recommendations have resulted in marketing efforts that are less time-consuming, more cost effective and, most importantly, produce results beyond my imagination. That's what I call mighty big impact! "− Susan Clark, heartspark
Some of the great brands and companies I’ve worked with include:
If a brand is defined by how people feel, or believe they will feel, when they buy, use or interact with that brand, it’s important to understand unique differentiation in order to have unique value. Every product has both real benefits (shoes that protect my feet while hiking) and perceived…
Most people can quickly think of a handful of brands they like when asked. These might be brands that make products they use or wear everyday (Nike, Apple Starbucks), or aspirational brands that they hope to own someday (maybe a Tesla). And if shown a series of brand logos like…
Have you ever asked a friend or co-worker for their opinion on something? Maybe it was a big presentation to senior management, or a vacation spot. Or if that dress made your hips look wide? We rely on input and feedback from others we trust because sometimes we need that…