When things aren’t right in a relationship, you know what to do, right? First, there’s a trip to the bookstore where you get lost in self help books for a couple hours, binge read every relationship blog on the internet and call a few friends over (and ask them to…
Get clear on your brand purpose, personality and voice to more authentically connect with your ideal audience throughout all your marketing efforts.
A robust approach to defining your ideal audience, their emotional needs and the problems you solve. This work leads to clarity in your communication efforts and meaningful engagement.
Activate your newly defined brand to bring it to life! This often includes brand identity work, website and social media presence, content and messaging strategy, training employees and launch plans.
Audits & Strategic Plans
Deep dives into your social, content and other marketing efforts from an outside perspective offers valuable insights. Activate findings with a strategic plan for mighty big impact.
Every brand has a story waiting to be told. We’ll help you craft it and share it with your audience in meaningful ways.
Launching a new product, brand or campaign requires connecting clever, creative ideas to proven strategies and tactics to generate strong awareness and deliver the results you need.
"Gina's strategies and recommendations have resulted in marketing efforts that are less time-consuming, more cost effective and, most importantly, produce results beyond my imagination. That's what I call mighty big impact! "− Susan Clark, heartspark
Some of the great brands and companies I’ve worked with include:
What’s holding you back from telling a short, succinct yet totally compelling story that demonstrates exactly how your company makes the lives of your ideal customer better? Even when you’re clear on how you deliver value, you have to convince someone else that your product or service is right for…
How many times have you been at an event or sitting at a bar when you meet someone new and they ask: So, what do you do? It seems really innocent and full of curiosity but your blood pressure spikes a bit as you tell this long-winded story about what you do…