Rarely does the average business person have the opportunity to see how big brands plan around their brand and develop new brand identity elements like logos, graphic marks and type faces. While I’ve played roles in both the strategic development of brands and their marks, and upholding brand standards for large…
Get clear on your brand purpose, personality and voice to more authentically connect with your ideal audience throughout all your marketing efforts.
A robust approach to defining your ideal audience, their emotional needs and the problems you solve. This work leads to clarity in your messaging and marketing.
Activate your newly defined brand with a strategic marketing plan to bring it to life! This often includes brand identity work, website and social media presence, content and messaging strategy, training employees, PR and launch plans.
Audits & Strategic Plans
Deep dives into your social, content and other marketing efforts from an outside perspective offers valuable insights. Activate findings with a strategic plan for mighty big impact.
Successfully selling your product or service is critical to growth. Let’s make those efforts easier through a strategic plan, resources and automation.
Launching a new product, brand or campaign requires connecting clever, creative ideas to proven strategies and tactics to generate strong awareness and deliver the results you need.
"Gina's strategies and recommendations have resulted in marketing efforts that are less time-consuming, more cost effective and, most importantly, produce results beyond my imagination. That's what I call mighty big impact! "− Susan Clark, heartspark
Some of the great brands and companies I’ve worked with include:
Have you ever sat down to write a blog post, prospect email or social media post and thought: what do I want to tell my audience about? Or even, what am I inspired to write today? It’s far easier to write quickly when inspiration comes form within rather than an…
When things aren’t right in a relationship, you know what to do, right? First, there’s a trip to the bookstore where you get lost in self help books for a couple hours, binge read every relationship blog on the internet and call a few friends over (and ask them to…
What’s holding you back from telling a short, succinct yet totally compelling story that demonstrates exactly how your company makes the lives of your ideal customer better? Even when you’re clear on how you deliver value, you have to convince someone else that your product or service is right for…