There are a lot of myths and rumors about millennials, making headlines and disturbing business owners. It’s easy to see why. Most of these articles talk about millennials as a group of young adults that have no brand loyalty, only seek products with the lowest prices and are impossible to…
My clients are passionate entrepreneurs and bueiness leaders on a mission, determined to grow .
They also have real problems keeping them awake at night. Challenges standing between them and big, hairy goals. They’re not connecting with prospects. Selling feels hard (and long). Crickets in social channels.
I help my clients grow their business (and sleep better) by building and activating a messaging platform that speaks directly to and compels their most ideal customers.
Some of the great brands and companies I’ve worked with include:
We start with deep exploration of defining your MIP (most ideal personas) to develop your unique story and messaging so that you can more easily connect with them throughout all your marketing.
Audits & Strategic Plans
Deep dives into your brand and marketing efforts from an outside perspective offers unimaginable insights. Activate findings with a strategic plan for mighty big impact.
Launching a new product or campaign requires connecting clever, creative ideas to proven strategies and tactics to generate strong awareness and deliver the results you need.
B2B Sales Impact
Successfully selling your product or service is critical to growth. Let’s make those efforts easier through a strategic plan, resources and automation.
Brand Blueprint Workshops
Watch for upcoming events (or invite me to speak at yours) to explore strategically making impact through authentic, brandful storytelling and thinking big.
Advising and Training
I work 1:1 with clients as a high-level, strategic marketing advisor, VP of Marketing for Hire and mentor/train existing team members to execute our plans.
Gina's strategies and recommendations have resulted in marketing efforts that are less time-consuming, more cost effective and, most importantly, produce results beyond my imagination. That's what I call mighty big impact!Susan Clark, heartspark
Stories, Resources and Unexpected Awesomeness
When things aren’t right in a relationship, you know what to do, right? First, there’s a trip to the bookstore where you get lost in self help books for a couple hours, binge read every relationship blog on the internet and call a few friends over (and ask them to…
What’s holding you back from telling a short, succinct yet totally compelling story that demonstrates exactly how your company makes the lives of your ideal customer better? Even when you’re clear on how you deliver value, you have to convince someone else that your product or service is right for…